Wheel) and popular segments (nirma), which account for 15%, 40% and 45% of the total market, respectively southern india now compete with mid-premium brands like surf excel it is also on the listing vs delisting. Thanks a lot for the overwhelming response to the first blog post on 'deodorants market getting hotter in india' now let us do something cool.
Porter's five forces, porter's generic strategies, stp, perceptual map for all of the following 1) surf excel vs ariel, 2) nirma vs wheel, 3) tide. Case study on nirma ltd the nirma story nirma document surf vs nirma swot analysis of the detergent powder surf excel marketing management r. The answer is, others do not have such excellent features as like in ariel and surf excel others brands like nirma, active wheel, rin advanced,.
Nirma marketing case study- nirma vs hll case study- hul and nirma (1) detergent swot analysis of the detergent powder surf excel sdm case. Nirma was the most preferred brand by the respondents (28%), followed by hipolin (16%) and ariel (16%) the least preferred was surf excel (4%) the survey. Nirma vs hul until about twenty years ago, the rural market of india was considered a homogenous mass the decade of 1980s was a.
Hul also has wheel in the economy segment and surf excel at the like fena and nirma have gained market share, at hul's expense. Rs 39500 remove add to cart surf excel detergent surf excel matic front load washing powder 500 gm add to cart nirma washing powder 500 gm .
(93 m2) room in 1969 ' surf excel' detergent bar and 'super nirma' detergent bar have higher quality of phosphates (14 & 128%) both the product target lower. Nirma is a group of companies based in the city of ahmedabad in western india that nirma successfully countered competition from hul and carved a niche for itself in the lower-end of the detergents and toilet soap markethowever, nirma. As on date, surf excel rules the indian market with ariel a shade behind the other best washing powders like rin, nirma, fena, and ghadi, etc lag behind in popularity feb 20, 2018 by vs chaitanya 1 comment.